About
The What Hi-Fi? brand is an overall buying guide for consumer electronics, featuring news, reviews and features on hi-fi, home cinema, television and audio. The brand consists of a magazine title, a reviews website and multiple live events.

Online & digital marketing
The What Hi-fi? brand changed from a traditional print first brand to fast evolving digital space. My role was redesign the website, digital marketing and strategic thinking for the consumers UX experience.

Live events and awards
What Hi-Fi? was a host and partner a number of consumer trade shows such as CES Las Vegas, The Sound and Vision show and their own prestigious Annual Awards evening. My role was to have sole ownership on concepts and delivery of all design assets for these events.